Barcelona not excluding MLS franchise
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Editor at Saturday, 1 August 2009
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Although negotiations to start a new team in Miami failed last year (read more here), Barcelona president Joan Laporta has told journalists in the United States that the club is still looking at options to have a franchise in the American football league:
"The project is still open. In our strategy in the States, we're trying to develop grass roots. We're trying to get a franchise in MLS and to develop our image with campaigns in merchandising and marketing.
I had a lot of conversations with MLS. In these meetings, I learned a lot of things, especially in marketing. They are working very well in this direction. I'd also be delighted to have an American playing on my team. It would be great. I think it's important for us as a global brand, a global club, to have players from everywhere."
Read more:
FCB Miami: Bid for MLS team withdrawn
Marketing vice-president Ferrer on MLS franchise