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Barcelona closing sponsorship deals in the US
Posted by
Editor at Monday, 3 August 2009
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Barcelona marketing vice-president Jaume Ferrer has said in an interview with the club's official media that sporting success has a big influence on the interest companies show in Barça.
Therefore, FC Barcelona is able to take advantage of the current situation to create links with some of the biggest companies located in the United States: "On this tour we have held several meetings with some very important company directors. Some of them are looking to settle forms of sponsoring FC Barcelona this very year."
The United States have become a major target area for FC Barcelona, to the extent that the club even has a marketing team based in New York: "We know that a large part of the club's growth in recent years has been because of the international market, so we are working hard to position the brand in the global market."
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